Ad sizes have been standardized to some extent by the IAB; they are:[9]
IAB standard ad sizes. Note: This illustration is reduced in size. See actual sizes.
|
Name |
Width / px |
Height / px |
|
|
Rectangles and Pop-Ups |
|||
|
Medium Rectangle |
300 |
250 |
1.2 |
|
Square Pop-Up |
250 |
250 |
1 |
|
Vertical Rectangle |
240 |
400 |
0.6 |
|
Large Rectangle |
336 |
280 |
1.2 |
|
Rectangle |
180 |
150 |
1.2 |
|
3:1 Rectangle |
300 |
100 |
3 |
|
Pop-Under |
720 |
300 |
2.4 |
|
Banners and Buttons |
|||
|
Full banner |
468 |
60 |
7.8 |
|
Half banner |
234 |
60 |
3.9 |
|
Micro bar |
88 |
31 |
2.84 |
|
Button 1 |
120 |
90 |
1.33 |
|
Button 2 |
120 |
60 |
2 |
|
Vertical banner |
120 |
240 |
0.5 |
|
Square button |
125 |
125 |
1 |
|
Leaderboard |
728 |
90 |
8.09 |
|
Skyscrapers |
|||
|
Wide skyscraper |
160 |
600 |
3.75 |
|
Skyscraper |
120 |
600 |
5 |
|
Half page ad |
300 |
600 |
2 |
|
Sizes in bold are part of the IAB’s Universal Ad Package. |
Source:
